─── CLAIRE JOHNSON KEYNOTE
The Winning
formula
This keynote takes the principles from Claire’s book of the same name and showcases the common barriers that hold individuals back and how to implement specific actions to build confidence, leadership and certainty in a team collaboration to perform consistently rather than occasionally. Through high profile stories Claire shows you how to build the systems, culture and leadership behaviours that make winning repeatable.
DURATION
60 – 90 min
FORMAT
Keynote + Q&A available
BEST FOR
Sales teams, performance culture events
Download our keynote details here, share with your Events Team or Programme Director.
─── ABOUT THE KEYNOTE
Winning is
a system.
Most leadership teams are capable. The gap is rarely skill. It is the way the team operates together: how decisions get made, how standards are held, how people communicate under pressure and what happens when things go wrong. These things are not fixed by another away day. They are fixed by building a clear, shared framework for performance.
The Winning Formula gives teams that framework. It addresses the specific behaviours that drive consistent performance: clarity of direction, accountability without blame, communication that holds under pressure and the cultural standards that allow a team to keep winning rather than peaking occasionally. Every element is practical, every principle is immediately applicable and the work continues after the room empties.
Teams that have been through this framework leave with a shared language, a clearer structure and a direct understanding of the specific behaviours that are building their performance and the ones that are quietly limiting it.
01
Defining the Formula
What winning means specifically, in this business, for this team, against this measure. The clarity that separates teams with direction from teams with ambition.
02
Building the System
The structures, habits and team behaviours that make performance consistent rather than occasional. How elite teams engineer their culture rather than hoping for it.
03
Leading the Team
The leadership behaviours that sustain high performance over time. Accountability without blame. Standards without rigidity. The conditions that allow a team to keep winning.
─── WHAT AUDIENCES LEAVE WITH
A system
for consistent performance.
A defined winning formula
Teams leave with a clear, shared definition of what success looks like, and the structural components required to achieve it consistently.
System over instinct
The shift from performance that depends on individuals to performance that is built into how the team operates. Structural, not motivational.
Leadership clarity
The specific behaviours that sustain high performance over time, and the ones that quietly undermine it. Practical, direct and immediately applicable.
Booking enquiries
handled directly.
No agents. No middlemen. We discuss your event, your audience and what you need the room to leave with. From there we confirm availability, format and fee.
hello@shrinelondon.com
+44 (0) 208 064 6072
128 City Road
London, EC1V 2NX
United Kingdom
SHRINE LONDON
128 City Road
London, EC1V 2NX
United Kingdom
hello@shrinelondon.com
+44 (0) 208 064 6072
© 2026 Shrine London Ltd. All rights reserved.
Private Advisory · Leadership Development · Keynote Speaking