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PRIVATE ADVISORY

National Sports Platform:
Exit architecture. Transaction ready.


SECTOR

Sports

ENGAGEMENT

Private Advisory

BUSINESS SIZE

£4.7m

BUSINESS SIZE

Exit preparation

─── THE SITUATION

A long-established platform preparing to exit. The business was not yet built for it.

A national sports platform with more than two decades of operation had reached the point where its owner was ready to consider exit. The business had genuine value, a strong brand and an established market presence. But it had been built and run as a founder-led operation, and founder-led businesses do not automatically translate into attractive acquisition targets.

The commercial architecture needed restructuring. The business needed to tell a cleaner financial story. The operational dependencies on the founder needed to be reduced. And the transaction itself, when it came, needed to be navigated with the commercial discipline that protects value rather than erodes it.

“A business that only works with the founder in it is worth considerably less to a buyer than one that works without them.”

GLENN DOBSON CEO SHRINE LONDON

─── WHAT WE DID

Structured the business for transaction and navigated the complexity of a founder-led sale.

The Private Advisory engagement focused on exit architecture across two phases: preparing the business and navigating the transaction.

In the preparation phase, we worked on the commercial architecture of the business to make it legible and attractive to a buyer. Financial reporting was strengthened. Operational dependencies on the founder were identified and reduced. The business was structured to demonstrate that it could operate independently of its owner.

The transaction phase involved working directly with the owner on the commercial complexity of a founder-led sale, including deal structuring, negotiation positioning and the decisions that determine whether value is protected or given away. Having advised on and completed more than 60 transactions, the Shrine approach brought direct transactional experience rather than theoretical guidance.

─── WHAT WE CHANGED

A business structured for transaction, with a protected commercial position and a founder who navigated exit with clarity.

The engagement produced a business ready for transaction and an owner equipped with the commercial discipline to navigate it properly.

Commercial architecture restructured to be legible and attractive to buyers
Financial reporting strengthened to support due diligence
Operational founder dependencies identified and reduced
Transaction structured to protect value through the deal process
Owner guided through the commercial complexity of a founder-led sale
ENGAGEMENT DETAIL
SECTOR Sports
SERVICE Private Advisory
BUSINESS SIZE £4.7m
TEAM SIZE 15–30 staff
PRIMARY CHALLENGE Exit architecture & transaction structuring

If this is relevant to where your business is right now, the conversation starts with a call.

BOOK A CONFIDENTIAL CALL
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SHRINE LONDON

128 City Road
London, EC1V 2NX
United Kingdom

hello@shrinelondon.com

+44 (0) 208 064 6072

LinkedIn → @shrinelondon

Instagram → @shrinelondon

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KEYNOTES

Think Like an F1 Driver

The Winning Formula

Battlefield to Boardroom

When Revenue Becomes the Distraction


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