PRIVATE ADVISORY
Commercial & Domestic Contractor:
Margin by design.
SECTOR
Trades
ENGAGEMENT
Private Advisory
BUSINESS SIZE
2.2m
BUSINESS SIZE
Operational Clarity
─── THE SITUATION
Strong revenue. No clear picture of what it was actually worth.
A commercial and domestic contractor was generating strong top-line revenue across a mixed portfolio of jobs. The business was busy. The owner was busier. And despite the volume of work coming through the door, the financial picture underneath it remained stubbornly unclear.
EBITDA was not being tracked with any precision. Job profitability varied widely and no one had the visibility to understand why. Pricing was based on instinct and precedent rather than a structured commercial model. Escalation decisions came to the owner by default, regardless of whether they needed to.
The business had the scale of a properly structured operation but none of the architecture to run like one.
“Busy is not the same as profitable. Most contractors find that out later than they should.”
GLENN DOBSON CEO SHRINE LONDON
─── WHAT WE DID
Built the commercial architecture the business was missing.
The engagement focused on three areas simultaneously: EBITDA clarity, pricing discipline and escalation design.
On the financial side, we worked to establish clean visibility across job profitability, overhead allocation and real margin per contract type. The owner needed to understand which parts of the business were making money and which were consuming it.
On pricing, we built a structured commercial model that replaced instinct with logic. Rates, margins and job acceptance thresholds were defined. The business gained the ability to price with confidence rather than hope.
On escalation, we redesigned the decision architecture so that not everything defaulted to the owner. Clear thresholds were set. The team was given the authority and the framework to handle decisions at the appropriate level.
─── WHAT WE CHANGED
A clearer business, better margins and an owner no longer at the centre of every decision.
The engagement produced a commercially sharper operation with real visibility into where profit was being made and a structure that did not require the owner to be involved in everything.
| EBITDA tracked with clarity across job types and overhead allocation |
| Structured pricing model replaced instinct-led rate setting |
| Job profitability visible at contract level for the first time |
| Escalation architecture designed so decisions land at the right level |
| Owner removed from routine commercial decisions through defined thresholds |
| ENGAGEMENT DETAIL |
| SECTOR Trades |
| SERVICE Private Advisory |
| BUSINESS SIZE £2.2m |
| TEAM SIZE 15–25 staff |
| PRIMARY CHALLENGE EBITDA clarity & commercial escalation |
If this is relevant to where your business is right now, the conversation starts with a call.
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SHRINE LONDON
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London, EC1V 2NX
United Kingdom
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